Management Musings

  So the General Elections 2014 for electing the Members to the Parliament are over. As things turned out, the Bharatiya Janata Party (BJP) won a simple majority in the Lok Sabha. The interesting aspect of the elections and one that I imagine will be part of future documentaries and analysis was the campaign by the BJP. The Prime Minister elect was nominated by the party well in advance and their campaign was centered around the man, Narendra Modi. There were ads on the TV, in the print media and in the social media. If you were in India during the months of March through May this year, it was near impossible to miss seeing his face or hearing his name being spoken about. There have been references in the media to how this might have been a highly well planned effort by an agency to promote his and the party's agenda to maximize their chances of success. If true, it shows how a large population can be swayed by anyone with enough resources at their disposal.   Switching t...