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Showing posts from November, 2015

Ahoy! Taxi!

  Reading this article from the CEO of YatraGenie, I cannot say that I am surprised by his analysis. He talks about how the current Taxi Aggregator model in India is bound to collapse since the operators (drivers who are also the taxi owners) are not cared for and not paid on par with the efforts that they put in. There is no doubt that it is a tough life for the taxi drivers. They have to work at least 12 hours in a day and often chose to do a night shift also so their family can lead a life better than their own. They are, in essence, no different from majority of the population in the cities, especially, who sacrifice their own health, time and joys in favor of a hope for a brighter life for their families.   Some basic napkin stuff math tells me that assuming that the car is a Toyota Etios (running on diesel as invariably all taxis do) which probably returns a mileage of approx. 18 km per liter, the running cost per kilometer factoring in the cost of diesel at Rs. 45/-...

Sleep!

And so it has come to this. Sleep - that wonderful part of our daily life that we yearn for and look forward to, is now part of extensive research, more so than ever before. What started off in the 1930s as a research in a University that would later become Carnegie Mellon, has now been quantified as a potentially 79 billion USD business! Really?! We talk about out-of-the-box thinking so much and here, all we need to do is break down everything that we do every day and it is a topic of immense research and potential for business. A recent article on this topic in the Fortune India magazine gave me food for thought. Companies such as Fitbit report millions of dollars in revenues quarter over quarter thanks to their wearable Tech products which basically charts how much sleep and seemingly more importantly, how much quality sleep you are able to get. How much it helps us is debatable, of course. It definitely helps Fitbit! They now have data from millions of hours of sleep across geog...